Over the past six months, our team at LexisNexis has worked closely with the winners of our LexisNexis Legal Marketing Makeover contest – the law firm Case, Rajnoha & Boudreau, LLP (CR&B). Last week, we hosted a webinar that offered a “six-month status report” on the makeover.
CR&B’s package of services are valued at more than $50,000. These services have included website design, video production, search engine optimization, and the development of robust profiles on leading legal sites Lawyers.comSM and martindale.com®. Our goal has been to revamp and re-energize CR&B’s online marketing presence, resulting in a more effective and professional online image.
Last week’s “Law Firm Marketing Makeover Update” webinar featured legal online marketing best practices and perspectives from a panel that included: Ruth Davis and Len Gilbert, our own legal marketing experts; Larry Bodine, makeover contest judge and law firm marketing consultant; and Meg Boudreau, partner at CR&B. I was fortunate to serve as the moderator of the online event.
We had a great turnout for the session, with the majority of participants joining us from law firms across the country. There was a fantastic discussion on best practices in online marketing, with anecdotes and thoughts offered by the winner of the makeover contest. Some of the topics we covered included:
- Why is online marketing so important for small firms and solo practitioners?
- How did the Online Marketing Makeover Team work with CR&B to perform a needs assessment, identify priorities and develop a strategy for their online marketing plan?
- What are the critical components of a successful online marketing plan?
- What are the greatest challenges faced by small and solo firms as they implement a successful marketing program?
There was also a robust Q&A session after the panelist presentations, which included some lively exchanges about best practices in online marketing for law firms. The really cool thing is that we recorded the entire session and have made it available for you now so you too can learn from the discussion – just click here.
In the discussion, Meg talked about her firm’s specific successes and challenges thus far, giving participants an idea of how the marketing makeover has worked in reality — she reported that the firm has been overwhelmed with all the leads the site produces. If the proof is in the pudding, that’s dessert that would taste good to any lawyer investing in an online marketing campaign.
- David Palmieri, Vice President and Managing Director of Marketing and Consumer Solutions, LexisNexis